The USPS said the new pricing strategy will enable high-volume commercial mailers to get more out of each mail piece by letting them add additional/operational content or letting them experiment with heavier paper stock or larger envelopes for greater impact.

In an interview with PrintWeek, USPS VP-Domestic Products Gary Reblin said the new pricing was in response to feedback from the direct mail industry, adding, “Mailers wanted it simple. They felt like they could do something if we provided a long-term commitment so they could insert transpromo into their mail pieces and look at how they do. If we weren’t willing to make a long-term commitment it was hard for mailers to do anything consequential.”

The decision to make the second-ounce pricing permanent came after the USPS conducted several successful case studies, Reblin said, adding it does not apply to individual mail sent by consumers.

“One of the things we want to do is encourage creativity and we don’t want mailers to hold back what could be a more effective message — and something that could affect their return on investment — by sticking to the 1 ounce requirement,” he said.

“The Postal Service realized we had a ‘Win-Win’ here, because the second ounce is not very costly for us to add – our equipment can handle a two ounce piece just as well as a 1 ounce piece. And at the same time it has the potential of adding a lot of value to the ecosystem and to the mailing community.”

The USPS has long touted the value of transactional mail, providing statistics that show not only that bills and statements delivered via First-Class Mail are opened more than 95% of the time, but that recipients spend an average of two to three minutes with each piece, making it ideal for targeted messaging.

Right now it may be too early to predict how much 2nd Ounce Free will boost First-Class commercial mail. “This is one where we’re putting the bogey out there for people and we’re doing a lot of case studies and we’ve got a pretty big marketing plan around this,” Reblin explained.

“The reason we’re doing this is more than a growth strategy – it’s a retention strategy. We want to look at increasing the value of First Class mail and sometimes that’s harder to measure.”

Reblin said he expects the new pricing to appeal to both heavy, year-in, year-out direct mailers as well as smaller companies or even political campaigns that may take advantage of it for only limited periods.

“This really is an opportunity for people to get more of their message out and we think the combination of what we continue to promote with mobile bar codes and the second ounce program enables mail to work more for you than ever has in the past,” he noted.

East Coast Graphics, Inc.
631.231.9300
Efficiency = Savings = Success

Choose from different paper types and canvas options for your posters and prints to best match your artwork. Whether you’re expressing your personal style, promoting your business, or doing a presentation, we have the best options for all of your printing needs.

We offer a complete range of large format printing:

• Banners
• Bannerstands
• Billboards
• Custom Digital Wallpaper
• Floor Graphics
• Outdoor Advertising
• Posters
• Retail Graphics
• Trade Show Displays
• Wall Murals
• Window Graphics
• Vehicle Wraps

To find out more about our large format printing services,

CONTACT OUR PRINTERS TODAY

631.231.9300

1. Endurance. Both research and in-market results consistently demonstrate that printed messaging such as direct mail lasts longer than digital alternatives.
2. Acquisition. Direct mail remains one of the most effective acquisition tools of all time. Even digital icon Google uses direct mail to win new enterprise and SMB customers.
3. Impact. Direct mail conveys importance like no other medium.
4. Sense. The sensory nature of direct mail has a distinct advantage over digital. You can’t feel a banner ad or smell an email.

According to Fetherstonhaugh, what direct mail needs to do is stop competing against digital media and learn to leverage them. “We must innovate with disciplined agility and purposeful innovation, built on core values and scalable platforms,” he says

To learn more about how East Coast Graphics can help you develop an effective direct mail campaign contact us today. We are always more than happy to help.

East Coast Graphics, Inc.
info@ecoastgraphics.com
631.231.9300

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Elizabeth, New Jersey Printer Services

• Elizabeth Commercial Printing -
  East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
• Elizabeth Business Forms Printing -
  Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
• Elizabeth Digital Printing -
  Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
• Elizabeth Label Printing -
  With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
• Elizabeth Print Management Services -
  We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
• Elizabeth Stationery Printing -
  Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
• Elizabeth Eco-Friendly Print Services -
  East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

Princeton, New Jersey Printing Services

• Princeton Commercial Printing -
  East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
• Princeton Business Forms Printing -
  Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
• Princeton Digital Print Shop -
  Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
• Princeton Label Printing -
  With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
• Princeton Print Management Services -
  We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
• Princeton Stationery Printing -
  Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
• Princeton Eco-Friendly Printer -
  East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Staten Island, New York Printing Services

• Staten Island Commercial Printing -
  East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
• Staten Island Business Forms Printing -
  Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
• Staten Island Digital Printing -
  Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
• Staten Island Label Printing -
  With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
• Staten Island Print Management Services -
  We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
• Staten Island Stationery Printing -
  Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
• Staten Island Eco-Friendly Printer -
  East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

The client required the banner be suspended from the metal fence backstop behind home plate. It was essential to the client that the banner be tough enough to handle battering wind from off the water and persistent sun rays of Summer and Fall. We came up with a solution to use a 90/10 Mesh Supreme Banner printed with UV inks. We finished the product by using high strength webbing around the border, complete with the hem and grommets. The customer received the banner within a business week and was completely satisfied with the quality and cost of the work completed.

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE today!

Bronx, New York Printing Services

• New York Commercial Printing -
  East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
• Bronx Business Forms Printing -
  Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
• Bronx Digital Printing -
  Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
• Bronx Label Printing -
  With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
• Bronx Print Management Services -
  We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
• Bronx Stationery Printing -
  Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
• New York Eco-Friendly Printer -
  East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Queens, New York Printing Services

• Queens Commercial Printing -
  East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
• Queens Business Forms Printing -
  Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
• Queens Digital Printing -
  Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
• Queens Label Printing -
  With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
• Queens Print Management Services -
  We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
• Queens Stationery Printing -
  Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
• Queens Eco-Friendly Printer -
  East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Brooklyn, New York Printing Services

• Brooklyn Commercial Printing -
  East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
• Brooklyn Business Forms Printing -
  Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
• Brooklyn Digital Printing -
  Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
• Brooklyn Label Printing -
  With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
• Brooklyn Print Management Services -
  We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
• Brooklyn Stationery Printing -
  Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
• Brooklyn Eco-Friendly Printer -
  East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300