Category Archives: Business Promotion

Direct Mail vs Email – And the Winner is…

Exact Target just released their annual survey on media channels. It’s one of the most enlightening and unbiased reports I’ve read in years, especially considering it was written by an email marketing provider. Here’s a direct quote from the report: “Still … Continue reading

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Adding Mobile To Your Next Mailer

Allowing customer feedback via mobile text messaging is the latest trend overseas, especially if your target market is in the 15-25 year olds. But now, it’s not just having people respond via an SMS code as we’ve seen in TV … Continue reading

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Making eMail work better – Integration with other media

Unfortunately those within the internet community are only considering solutions from within – Unable to see the forest, for the trees. Sometimes, the solution is right in front of us, if we look ‘outside the box’… Today no media can … Continue reading

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Infiltrate Your Market to Dominate Your Opponent

Over two thousand years ago, a Chinese General named Sun-Tzu outlined his strategies and principles for warfare. If you believe as I do, that all marketing is like warfare, then his theories of war are still valid today, even more … Continue reading

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Thank Your Clients With Customized Holiday Greeting Cards

In today’s economy businesses are cutting costs wherever possible just to survive, which is why when I receive a Holiday Greeting Card in the mail I appreciate it even more. When companies take the time to enhance their business relationships … Continue reading

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Humane Society Is Barking Up Right Tree

Upfront gifts from non-profits to prospective donors are nothing new, but they’re usually low-cost items like address labels, greeting cards and notepads. Not so with a recent mailing from the Humane Society of the United States (HSUS). The organization sent … Continue reading

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Flash Drive Makes Plug for Performance Group

It’s kind of hard to categorize Blue Man Group. The offbeat show revolves around three mute, bald, painted-blue performers who combine comedy and technology with percussion-heavy music played on instruments made from PVC piping and other unusual materials. Given the … Continue reading

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Sandwich Chain Cooks Up Environmental Business Promotions

When a company is based on an island as beautiful as Puerto Rico, it’s easy to see why they’d take an interest in preserving the environment. Besides sponsoring beach clean-up events and awareness-raising programs at school and hospitals, El Meson … Continue reading

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Eco-Friendly Shopping Bags : The Latest Must-Have for Environmentally Conscious Consumers

Although environmentalism has been around for over a century, there is no doubt that the green movement has truly taken off in the past 10 years.  There is a collective push for greener automobiles, greener homes, and greener products. One … Continue reading

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Plush Mailing Stirs Up Pandamonium for Restaurant

In their natural habitat in China, panda bears eat almost nothing but bamboo. Does that mean they’re an odd choice as ambassadors for a new beef-centered menu item at a restaurant? Not when the restaurant is Panda Express, a leading … Continue reading

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