Category Archives: East Coast Graphics Newsletter

USB Ports Prove to be the Right Choice

Human resources professionals are busy people. Besides hiring and firing employees, quarterbacking 401(k) programs and spearheading training initiatives for the company, they are also responsible for health-care decisions. To separate themselves from the many other health-care providers out there, Right … Continue reading

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Monroe Says ‘Save a Squirrel’

Monroe Shocks and Struts has a message for all of the animal lovers of the world: “Replacing worn ride control components could improve vehicle steering, stopping and stability – and just might save the life of an innocent squirrel darting … Continue reading

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Green T-shirts Against Toxicity

Computer screens, cell phones and microwave ovens contain all sorts of toxic elements, so it’s best not to put them in a hole in the ground when they’re no longer of use. But, the reality is most of these items … Continue reading

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Wall-E Sees Trinkets as Treasure

For many video game marketing programs, choosing the right promotional product takes a little creativity. Marketing the latest action game or kids’ title may not offer some obvious choices. This wasn’t the case for video developer THQ Inc. when it … Continue reading

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Tecate Gets a Kick Out of Authentic Soccer Promos

With category leader Corona experiencing soft sales, Tecate is looking to take the opportunity to establish itself as the authentic Mexican beer. One of its strategies to show consumers its heritage was by holding its “Futbol Tecate” events throughout the … Continue reading

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Dippin’ Dots’ Journey to the Center of the Earth

For the up-and-coming frozen treats company Dippin’ Dots, its movie tie-in with New Line Cinema’s Journey to the Center of the Earth was a big deal. To get the most out of its first-ever movie partnership, the 300-store chain wanted … Continue reading

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IHOP’s Most Valuable Pancake Butters Up Fans

For half a century, the International House of Pancakes has been stacking them tall or stacking them short. To celebrate its 50th anniversary, the popular breakfast chain has hit the road. From May to September, “IHOP’s Discover America Road Tour” … Continue reading

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Green-Focused Campaign Delivers for Postal Service

It’s an ongoing marketing dilemma: How can advertisers prevent their direct-mail pieces being perceived as junk mail? The United States Postal Service (USPS) has one idea: Make sure your mailings are as eco-friendly as possible – and they’ve designed a … Continue reading

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Healthcare Promo Is Fine Specimen of Marketing

When HealthPartners adopted the slogan “A New Way to Look at Healthcare,” they wanted to make sure their marketing looked different, too. “When we reviewed ads from our competitors, we found a lot of very similar, unremarkable ads,” says Larissa … Continue reading

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Sandwich Chain Cooks Up Environmental Promos

When a company is based on an island as beautiful as Puerto Rico, it’s easy to see why they’d take an interest in preserving the environment. Besides sponsoring beach clean-up events and awareness-raising programs at school and hospitals, El Meson … Continue reading

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