Category Archives: Marketing

5 Core Concepts That Small Business Owners Should Know About Branding

The whole concept of branding is foreign to many small businesses. They view it as something that only matters in the ivory towers of global corporations. Nothing could be further from the truth. Branding is all about making your business … Continue reading

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Four Reasons Why Direct Mail Is In, Not Out

Forget all the notions about digital media replacing direct mail. According to a recent article in Direct Marketing magazine by OgilvyOne Worldwide chairman and CEO Brian Fetherstonhaugh, this $56 million industry has lots of life. He points to the fact … Continue reading

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Getting Your Digital House In Order: Your Facebook Page

As you move toward functioning as a full-service digital marketing partner, any Facebook pages connected with your business should present a professional, engaged, and interactive image that creates a great first impression for potential customers. You don’t have to use … Continue reading

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Tips for Integrated Print/Digital Campaigns Targeting Young Adults

Young adults are a key marketing demographic, but it’s not easy to make them get out their wallets. They’re inundated with advertising from the moment they wake up until they fall asleep at night. For advertisers hoping to capture a … Continue reading

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ONE-TO-ONE MARKETING SERVICES

One-to-One marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. The term is new; … Continue reading

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HOW SHOULD I SPEND MY MARKETING BUDGET IN 2010?

EAST COAST GRAPHICS PRINT MANAGEMENT Many people are understandably nervous about spending their hard earned money in the current economic situation.  Companies continue to downsize their marketing budgets, which increases that anxiety.  Confusion on how to best tackle a marketing … Continue reading

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Using Point-of-Sale to Improve Profitability

Here’s a story from Marketer David Frey in the US. The lessons are clear. Not long ago I made a trip over to the local Radio Shack to purchase an electronic plug for my cassette recorder. As I paid for … Continue reading

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Direct Mail vs Email – And the Winner is…

Exact Target just released their annual survey on media channels. It’s one of the most enlightening and unbiased reports I’ve read in years, especially considering it was written by an email marketing provider. Here’s a direct quote from the report: “Still … Continue reading

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What’s Your Marketing ROI?

Businesses are always looking for value and good returns on their marketing dollars. Yet in spite of all the new choices, getting a good ROI remains elusive. Newspaper, magazine, street, TV, radio and online promotions all struggle, with response rates … Continue reading

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Use Direct Mail to Build Your e-Mail List

In many of today’s corporations, marketing channels such as e-mail, direct mail and other traditional media often exist in separate silos with each channel operating independently, sometimes even in conflict with the others. Some organizations do manage to maintain a … Continue reading

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