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Category Archives: Marketing
Use Direct Email To Build Your Email List
In many of today’s corporations, marketing channels such as e-mail, direct mail and other traditional media often exist in separate silos with each channel operating independently, sometimes even in conflict with the others. Some organizations do manage to maintain a … Continue reading
Posted in Marketing
Tagged Direct Mail, Direct Marketing Association (DMA), Email Marketing
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Personalized Landing Pages (PURL’s) A Real Valuable Marketing Tool!
Personalized URLs in combination with direct mail or email campaigns have emerged as a valuable marketing tool. A Personalized URL (PURL) is a web page or micro site that is tailored to an individual visitor. A common example of a … Continue reading
Posted in Marketing
Tagged Direct Mail, Email Marketing, marketing tools, Personalized URL (PURL)
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6 Website Ways to Support Your Mail
(Extract by Ethan Boldt, editor-in-chief, Inside Direct Mail) Wow, times have changed. In the two-plus years in my job as editor of Inside Direct Mail, the multichannel universe has exploded.Few direct mail pieces and the companies behind them can afford … Continue reading
Easy 15% More Sales for Online Shop
Online underwear merchant Bare Necessities in the US, renown for running successful, highly segmented and targeted email campaigns, tried coordinating a personalized full colour, hard copy postcard campaign with their e-mail, to a segment of its customer file. The result? … Continue reading
Your Name is Everything
Seeing your own name included in direct mail piece is commonplace (and been possible since 1972 when the first digital printer was connected to an IBM mainframe). Software simply extracts your name from a database and places it on the … Continue reading
Database 101 for Marketers
Your generic brochure, direct mail piece, e-newsletter or magazine ad campaign doesn’t work as well today. People are being bombarded with offers and choices. Campaigns will struggle to get a 1% response, most often it’s just 0.1% being one per … Continue reading
Marketing’s Dirty Little Secret
Studies indicate that only 58 % of direct marketing campaigns are deemed effective. That means that in four cases out of ten, the operation or campaign has no significant effect on the brand’s market share or sales. Considering that many … Continue reading
The Road to One-to-One Marketing
A close-up look at how a concierge service is successfully using one-to-one marketing, and what this approach involves. Many are calling it the smartest new way to make any company more valuable to its customers — and more competitive. Can … Continue reading