Everyone likes to laugh once in a while… wow no kidding! Do you remember the Doritos commercial in last year’s Super Bowl where everything magically came back to life if Doritos were sprinkled on it? Or the Volkswagen commercial when the kid dressed as Darth Vader supposedly starts the car? Why do commercials stand out? The reason is it made you laugh. Humor, when used correctly, can help a company connect with its audience. Why doesn’t everyone use humor when marketing? Often, businesses are hesitant to use humor as a marketing tool because they feel it is too risky. Here are a couple of reasons why using humor can help your company’s marketing strategy:
Grabs Attention.
Why do most consumers remember Super Bowl commercials? Usually, the commercials that get a person to laugh are the ones that are remembered. Studies have shown that professors that use humor in lectures capture an increased percentage of a student’s attention and retention. This theory can be applied with marketing as well. If you want to be remembered, make them laugh.
Humor Spreads.
The beautiful part about humor is that it is something you share with friends and family. If a person sees a funny advertisement, they want to show it to others. Why laugh by yourself when you can laugh with friends? Humor is one type of marketing that can create conversation between consumers. If used correctly humor can create a viral buzz about your business like no other marketing strategy.
Stand Out.
Not enough companies use humor while marketing. For some businesses it just doesn’t work because it’s not appropriate but for others it should be taken advantage of. It can help you stand out over competitors.
Laughter is a powerful tool because it cheers people up. When humor is controlled and appropriate it can help a business’s reputation. So what are you waiting for? When your customers are laughing, so are you – all the way to the bank.
To learn more about East Coast Graphics and how we can help improve your business’s marketing strategy, please contact us today!
East Coast Graphics is the leading New York print shop offering design, production and distribution of business printing and promotional items. Formed through the joining of forces of some of the top companies in our field, we are looking forward to working with you.
