Running a successful business on Long Island, New York becomes more difficult every year. However, some companies have become more efficient by streamlining their marketing dollars.
New forms of media are constantly becoming available. Trying to keep up with newer and better technology is nearly impossible. Where can business owners and/or marketing professionals go to obtain the most professional and efficient advertising? One company to consider is East Coast Graphics, Inc. (www.ECoastGraphics.com), a full service Marketing and Print Procurement firm located in Hauppauge, New York.
We took the time to interview Thomas Glenn, Vice President of New Business Development for East Coast Graphics, Inc. We asked him a few questions on how his organization is helping their clients efficiently streamline their marketing efforts.
Q: How long has East Coast Graphics, Inc. been in business?
A: We have been in business since 1972. Obviously a lot has changed since then, but we still believe in our old values of offering great customer service and delivering a quality product on time at a competitive price. Staying ahead of the technology curve has allowed us to transform into who we are today.
Q: What do you feel a company’s biggest concerns are regarding their marketing dollars?
A: I think that companies and business owners are very nervous about spending money right now on print and others forms of media in this current economic situation. When they choose to spend on marketing, they are really not sure on which media channel to focus.
Q: If there was one piece of advice that you could share with companies and business owners regarding printing, what would it be?
A: The best advice that I can give to anyone would be don’t let price be your ultimate decision maker for every job. While each company wants to make a profit, partnering with a print management firm can streamline your printing procurement process. In addition, a print management firm can leverage it’s expertise to help it’s clients purchase more efficiently, which eventually results in large savings to the customer. Efficiency = Savings = Success
Q: What do you feel your organization brings to customers that others don’t?
A: I want to first point out that there are many reputable and reliable firms in our industry that would be a great asset to any company. What I feel East Coast Graphics brings to the table is expertise in the print procurement supply chain. Being in business for almost 40 years, we believe that we know what we are doing. We strive to educate our customers on how they can purchase more efficiently and how they can streamline their overall procurement process. The long lasting relationships we have established with many of our clients is a result of continually meeting and exceeding our clients demands and expectations with the highest level of professionalism.