It is a known fact that not every printing company is right for every project. This is also the case with companies that have their own in-house marketing departments. So you or your company wants to put together a new direct mail piece to generate new business and you are in charge. “Great, Right?” I bet most of you would agree that this does not sound like much fun at all. Your boss has already bought his Porsche 911 Turbo in cherry red from the ROI on this piece, and you are his go to guy. Fantastic!
Let’s get this party started! OK, we first need to come up with some great creative ideas and product images to catch the audience’s attention “Easy!” At least we thought it was easy… Forget the creative process for now, let’s move onto copy. Well, it is our product or service that we are speaking about so it must be child’s play to write something relative. “Uhhhh” where do I start and where do I begin is more like it. Forget the design and copy for now lets move onto the specs of the printed piece. Hmmm, yes, that’s it the brochure will be printed in 4 color process + 2 PMS colors + PMS metallic + Spot UV and an overall aqueou “who?” coating.
How do you find enough time in the day to even start trying to tie all of these elements together to generate a successful direct mail campaign we ask? The answer for most people: You Can’t!
Question: Should I use a “direct” shop or use a Print Management firm?
Answer: An in-house direct rep is committed to sell solely what their employer manufactures. They are not interested in educating you on what they can not offer you. On the other hand, the print management firm is independent, and not directly employed by the graphic arts companies that they rep. Management firms work as free agents and have the flexibility to rep several companies for you. Moreover, the print management firm has an incentive to deliver the services of a wide range of companies. Therefore, if you are a print buyer swamped with a variety of projects and overwhelmed with demands to produce, then the right print management firm would be a valuable addition to your production team!
Question: Why should I choose to use a Print Management Firm rather than going to multiple vendors direct?
Answer: Again “For the most of us, if you are short the resources needed to devote to the process, then enlisting the services of a Print Management Firm would be a good call to save you or your company money, prevent waste, and insure timely delivery of projects” says Thomas Glenn, VP Business Development of New York based East Coast Graphics (http://ECoastGraphics.com).
“It is not unusual for a complex print project to run through four or more manufacturers for completion. The key to success in a fragmented manufacturing process is to plan so that each transition between specialized manufacturers is done with precision. A print management firm would coordinate all manufacturing services needed for the project. The print management firm that delivers this service offers a huge value for your company. They’ll prevent costly waste and delay” says Glenn.
If you have more questions or if you would like to receive more information about East Coast Graphics’ (http://ECoastGraphics.com) services please contact:
Thomas Glenn
VP Business Development
East Coast Graphics, Inc.
tom@ecoastgraphics.com
631.231.9300 Ext. 11
http://ECoastGraphics.com
Blog: http://ecoastgraphics.com/eco-friendly-promotional-products/
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