Companies looking for a new dimension for consumers to see their products will have to wait no more! Quick Response Codes are the latest trend, and with their diverse functionality, we can see why. Consumers can access a website, view a promotional video, read blogs, get directed to a social media site or instantly receive additional product information in the click of a button. Quick Response Codes, called QR Codes, are a 2 dimensional barcode that enable a consumer with a cell phone equipped with barcode reader to quickly snap a picture and automatically be directed to a URL of your choice. (Not sure what this means… does QR Code bring you to URL of the barcode? Or what?)
Want to see how this barcode works? Simply take a picture of the QR Code with your cell phone’s QR software and see what happens. Don’t have the software on your phone? Download it here http://www.scanlife.com/atlantis/appdownload.html
People are thirsty for more knowledge, and with this high speed recognition and simple functionality, it is a must have for new promotions, signs, business cards, promotional products, catalogs, and other marketing paraphernalia. The functionality is endless! Users of QR-Codes can snap (take a picture) a business card barcode and instantly download contact information directly to their cell phone address book. It enables the end-user to conveniently and easily obtain additional information about pricing, product options, and capabilities or allows customers to go directly to an ordering page to buy products. Currently, when you’re interested in a product but want more information about it, you can either wait until you have access to a pc and go to the website or open your phone and slowly type and search for the product on the cell phone browser. With QR Codes, potential buyers can click-a-pic and instantly be directed to the product of interest thereby removing the slowness of searching. This quick access converts into high consumer responsiveness and increases a marketer’s potential to interface (via social media, text ads, e-coupons, etc) that traditionally may never have occurred. A QR Code applied to a postcard can direct the prospect to a promotional video providing them with an alternative 3 dimensional view of your concept. Real estate companies are placing QR Codes on property signage that allow a home buyer to quickly drive up, snap a picture of the code, and instantly view all details of the home of interest by either website or video. QR Codes can be used in a large variety of productive situations to help brand, sell and market. Go ahead, use your imagination, and discover your own application for this truly innovative concept.