Tag Archives: Advertising

Direct Mail Isn’t Working?

It’s a very common cry that applies to both direct mail and advertising generally these days. Sales seem to be static and not increasing, even though companies are spending more on marketing and even becoming more creative in their copy … Continue reading

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The Road to One-to-One Marketing

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this approach involves. Many are calling it the smartest new way to make any company more valuable to its customers — and more competitive. Can … Continue reading

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Make It a Date to Remember – December

Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product. December December 1st – … Continue reading

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Make It a Date to Remember – November

Thousands of organizations and Presidential Proclamations set aside specific days, weeks and months for political, cultural and historical events and causes. Many of these occasions offer you an opportunity to promote your business, organization or product. November November 29th is … Continue reading

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Plush Mailing Stirs Up Pandamonium for Restaurant

In their natural habitat in China, panda bears eat almost nothing but bamboo. Does that mean they’re an odd choice as ambassadors for a new beef-centered menu item at a restaurant? Not when the restaurant is Panda Express, a leading … Continue reading

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Got Slogans?

Dos and Don’ts Got Slogans? By Deborah Jeanne Sergeant The right slogan can propel any item from so-so to sensational.   Do: • Include the client’s company name in the slogan. • Use literary devices such as alliteration, assonance and … Continue reading

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Monroe Says ‘Save a Squirrel’

Monroe Shocks and Struts has a message for all of the animal lovers of the world: “Replacing worn ride control components could improve vehicle steering, stopping and stability – and just might save the life of an innocent squirrel darting … Continue reading

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Healthcare Promo Is Fine Specimen of Marketing

When HealthPartners adopted the slogan “A New Way to Look at Healthcare,” they wanted to make sure their marketing looked different, too. “When we reviewed ads from our competitors, we found a lot of very similar, unremarkable ads,” says Larissa … Continue reading

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Promotional Golf Products : Combining Work and Play for Your Company

Work and play are mutually dependent. Each one works best when there is a healthy balance of the other – we use recreation and sport to ease stress and tension, and it is difficult to have a good time when … Continue reading

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Grey Goose Invites Music Fans into the Den

Grey Goose vodka has taken the spirits category by storm with its award-winning taste and eye popping price tag. On January 13, it began reaching out to new fans with its Live from the Artist’s Den series of one-hour concert … Continue reading

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