Tag Archives: Advertising

Modell’s Teams Up Online

Many a member of the football, soccer or softball team relies on Modell’s Sporting Goods for their equipment. That’s why when the national retailer decided to launch its first-ever online sweepstakes, it opted for a team-based effort. Its “Holiday Team … Continue reading

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Napkins Get Creative Juices Flowing

While Abraham Lincoln may have written the Gettysburg Address on the back of an envelope, many a moment of inspiration was jotted down on a cocktail napkin. So much so, that Esquire magazine created a promotion asking people to pen … Continue reading

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Campaign of Few Words Generates Big Buzz

Can two words sum up what a hospital and its staff are all about? Sure, when they’re backed up by a huge marketing program like the “Hello Life” campaign launched by Brookwood Medical Center in Birmingham, AL. “‘Hello Life” represents … Continue reading

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