Tag Archives: Branding

5 Core Concepts That Small Business Owners Should Know About Branding

The whole concept of branding is foreign to many small businesses. They view it as something that only matters in the ivory towers of global corporations. Nothing could be further from the truth. Branding is all about making your business … Continue reading

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Companies looking for a new dimension for consumers to see their products will have to wait no more!

Companies looking for a new dimension for consumers to see their products will have to wait no more! Quick Response Codes are the latest trend, and with their diverse functionality, we can see why. Consumers can access a website, view … Continue reading

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Grey Goose Invites Music Fans into the Den

Grey Goose vodka has taken the spirits category by storm with its award-winning taste and eye popping price tag. On January 13, it began reaching out to new fans with its Live from the Artist’s Den series of one-hour concert … Continue reading

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Napkins Get Creative Juices Flowing

While Abraham Lincoln may have written the Gettysburg Address on the back of an envelope, many a moment of inspiration was jotted down on a cocktail napkin. So much so, that Esquire magazine created a promotion asking people to pen … Continue reading

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