It’s kind of hard to categorize Blue Man Group. The offbeat show revolves around three mute, bald, painted-blue performers who combine comedy and technology with percussion-heavy music played on instruments made from PVC piping and other unusual materials.
Given the group’s imaginative image, it’s no surprise that their promoters would want to be different, too. That’s where one agency was able to help.
“The marketing department at Blue Man Group was looking for a cool new way to promote their corporate-events division,” says Michael Frank, VP of creative and strategic marketing at this agency. “They usually utilized DVDs for their sales videos but wanted a break from the norm.”
Frank’s team suggested putting the information on a USB flash drive, which would be more compact and more useful to recipients. The agency sourced a sleekly styled flash drive imprinted with the group’s logo. The product was then loaded with eight files, including videos, MP3s and PDFs.
“The USB drives were distributed from the press department to various members of the media,” Frank says. “They are also being used for large press events and also whenever file and information sharing is necessary.”
The presentation has not only impressed recipients but caught the eye of other staff members at Blue Man Group Productions. “Everyone really likes the drives,” Frank says, “and there is a buzz amongst other departments.”
