Tag Archives: Business Printing

Business Cards: Tips to Make Yours Stand Out

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A business card is a powerful marketing tool, a tool for success. It tells people who you are and what you do. You don’t want people to forget you, so you need to create a business card that people will remember and keep. Here are a few tips to making your business card stand out…

 

·         First of all, you want your business card to fit you and your job. Make sure it conveys a sense of who you are and what you do. Break the norm, but be sure to do so in a way that is appropriate for your business needs.

·         Try to use a bold, yet clean design.  It should stand out but still be easily and quickly read.

·         Choose the words that you put on your crd carefully. Not only do you want people to know who you are, but also to know that you understand their needs and can meet them.

·         Try to use a short title like owner or director. People will read and remember a short title rather than a long one.

·         Use color well in your card, whether it be in the background or lettering. Catch the eye, and be different enough from your competitors to make your card stand out but not so different that you seem out of touch.  Just be sure that the color you chose for the letters can easily be read over the background color.

·         Be sure to use a legible font that can easily be read. Don’t use a real small font and only use one type of font on your card.

·         Think about if you want your business card to be laid out horizontal or vertical. Most business cards are horizontal. Why not make yours vertical? It’s a safe and easy way to make your card stand out.

·         Very few business cards have images on them, so putting an image on your business card will also help it stand out. People sometimes remember pictures and images easier than words.

·         The type of paper that you print your business card on is also important.  Printing on heavier paper tends to make your business cards be more notable over cards that are printed on lighter paper. Also, texture can be another option to consider.  Using glossy, matte, foiled or crinkled paper will definitely give your cards a different look.

·         Lastly, make sure your business cards are creative. Dare to be different.

Use these tips to create a business card that will make an unforgettable impression on people. But creating an unforgettable card is just the first step. Once you have created a stand-out business card, you want to hand it out to everyone you meet. Give your card to current and prospective clients, family members and friends. Stick your card in letters and presentation folders. Run your card as an advertisement in the local paper. You created an impressive business card, now use it to help your business grow!

Promotional Gifts: How to Choose the Perfect Gift for Your Potential Client!!

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It’s easy for a business to get lost in the crowd- With millions of businesses out there all competing for clientele, you have to find a way to make your company stand out from the rest. Whether prospective clients are visiting your location or stopping by your booth at a trade show, they actually don’t want to hear your song and dance about how you’re the best in the business. So how do you keep them interested and make them remember you? Easy. Give out Promotional Gifts!

While deciding to give out Promotional Gifts is easy, picking what item to give can be overwhelming! There are hundreds of products to choose from, so here are a few things you should keep in mind before you order ten thousand pens with your name on them…

1. The first question you’ll want to ask yourself is ‘who is my potential client’ and ‘what product are they most interested in.’ The more you target the specific needs of your potential buyer, the better your Promotional Gift will be received. Be aware of the age group and economical bracket of your target client. Promotional pens have always been the most popular, and in many cases work. However, younger people tend to be more receptive to a flashy pen with a cool logo on the side than a very wealthy CEO who only writes with expensive, classy pens.

2. The next thing to consider is if the potential buyer is interested in your company as a shareholder. If so, a lifestyle gift is generally more appropriate. As in golf balls or tees, small appliances or computer accessories.

3. If you know what specific item or service your potential buyer might be interested in, that can be a big help. Use that knowledge to try and find a Promotional Gift item that directly relates to the product they are coming to you for. In other words, give them something you know they will use and appreciate, and of course have your company logo and slogan conveniently placed on it too!

4. Another thing you want to keep in mind is how much money your potential client will be spending with you. If they plan to spend several thousand dollars on your services, giving them a plastic keychain with your name on it seems unfitting. With big spending clients, you want to give a Promotional Gift that fits how much they have invested in you, such as a cappuccino maker for their office, a nice golf bag for them to enjoy on days off, maybe a gift of wine, or a laptop backpack…

The best way to make your Promotional Gifts work for you is to know when and how to distribute them. While larger gifts are appropriate for potentially larger clients and current clients, smaller gifts are very fitting at trade shows, or as free gifts with online purchases, for referring a friend, or for signing up on a mailing list. Items such as golf towels, mugs, hats, and t-shirts can generally be purchased at a relatively low cost but will be well received by a buyer. There are hundreds of items to choose from, so no matter what your business, you can find something right for you. A Promotional Gift will keep your company on your clients’ mind. They will naturally think of you every time they use the product, so the next time they need your services, you’ll be the first one they think of!

East Coast Graphics (http://www.eastcoastgraphics.com/)
East Coast Graphics is a leader in the design, production and distribution of business printing and promotional items. Just browse through the items listed with us and you’ll be amazed at what you’ll find!