Tag Archives: Business Promotion

Wall-E Sees Trinkets as Treasure

For many video game marketing programs, choosing the right promotional product takes a little creativity. Marketing the latest action game or kids’ title may not offer some obvious choices. This wasn’t the case for video developer THQ Inc. when it … Continue reading

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Tecate Gets a Kick Out of Authentic Soccer Promos

With category leader Corona experiencing soft sales, Tecate is looking to take the opportunity to establish itself as the authentic Mexican beer. One of its strategies to show consumers its heritage was by holding its “Futbol Tecate” events throughout the … Continue reading

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Dippin’ Dots’ Journey to the Center of the Earth

For the up-and-coming frozen treats company Dippin’ Dots, its movie tie-in with New Line Cinema’s Journey to the Center of the Earth was a big deal. To get the most out of its first-ever movie partnership, the 300-store chain wanted … Continue reading

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IHOP’s Most Valuable Pancake Butters Up Fans

For half a century, the International House of Pancakes has been stacking them tall or stacking them short. To celebrate its 50th anniversary, the popular breakfast chain has hit the road. From May to September, “IHOP’s Discover America Road Tour” … Continue reading

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Healthcare Promo Is Fine Specimen of Marketing

When HealthPartners adopted the slogan “A New Way to Look at Healthcare,” they wanted to make sure their marketing looked different, too. “When we reviewed ads from our competitors, we found a lot of very similar, unremarkable ads,” says Larissa … Continue reading

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Promotional Golf Products : Combining Work and Play for Your Company

Work and play are mutually dependent. Each one works best when there is a healthy balance of the other – we use recreation and sport to ease stress and tension, and it is difficult to have a good time when … Continue reading

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Grey Goose Invites Music Fans into the Den

Grey Goose vodka has taken the spirits category by storm with its award-winning taste and eye popping price tag. On January 13, it began reaching out to new fans with its Live from the Artist’s Den series of one-hour concert … Continue reading

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Modell’s Teams Up Online

Many a member of the football, soccer or softball team relies on Modell’s Sporting Goods for their equipment. That’s why when the national retailer decided to launch its first-ever online sweepstakes, it opted for a team-based effort. Its “Holiday Team … Continue reading

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Campaign of Few Words Generates Big Buzz

Can two words sum up what a hospital and its staff are all about? Sure, when they’re backed up by a huge marketing program like the “Hello Life” campaign launched by Brookwood Medical Center in Birmingham, AL. “‘Hello Life” represents … Continue reading

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Mariners Show Soul with Faux Facial Hair Giveaway

The soul patch has always been an edgy form of facial hair. Popularized among jazz musicians in the 1950s and ’60s, it may have been invented by brass players who found that that a well-placed patch of hair below the … Continue reading

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