Catalog printing is too powerful to pass up if you are a retailer looking for new customers to attract, or a wholesaler with multiple categories of products to offer.

From employee handbooks, to glossy full-color sales catalogs for prospective customers, or technical manuals that provide valuable information for product users, a well-designed and printed catalog can be a key factor in earning trust and generating results. With our hands-on attention to detail and superior paper stock, East Coast Graphics is the place to have your catalogs printed.

There is no better way to present your product or service to potential clients than with a glossy, full color catalog. Use full color catalogs to build an image for your company, promote an event, promote a specific product, or professionally show detailed product specifications.

Let’s face it, there is still something about having a nicely designed and professionally printed catalog in your hand that makes any product more appealing. It “legitimizes” your business. And with the Internet age growing every day, many companies are doing away with paper printed catalogs. This is a huge mistake, and the fact that your competition is doing this will make you stand out even more when you present your beautiful, full color catalog.

If you have any further questions please don’t hesitate to contact us. We’d be happy to discuss your project and help you with any additional information you need. We look forward to printing your company’s next catalog!

What we provide:

• Fast turn-around time and shipping
• Many paper stock choices
• Eco-friendly printing options
• Professional, high quality results
• Full color or black & white digital printing
• Many sizes and styles available to fit your needs
• Friendly & helpful staff with years of experience

To find out more about our catalog printing services,

CONTACT OUR PRINTERS TODAY

631.231.9300

“Still wondering about the best channels through which to deliver your messages when you’re trying to boost your bottom line? Consumers are more likely to purchase based on messages they receive through traditional media. In this year’s study, we included direct mail, television commercials and infomercials as channels through which consumers may have been directly influenced to make a purchase.

The research shows: Direct mail has directly influenced more consumers to purchase than any other channel. “76% of consumers have been directly influenced to purchase products through direct mail.”

Some of the findings from this report were the statement that email is obviously very popular, but only 15% of people like to receive marketing messages via this channel! This confirms our view that email is more of a communication medium and not ideal for ‘push marketing’ purposes.

So you ask yourself this question? I have been sending out direct mail (postcards, catalogs, flyers, brochures) pieces for years only to see a decline in response rates. Yes, you are right! Response rates have hit all time lows in direct mail, but “why” we ask? The all holy answer is: We are too set in our “old school” ways declares Thomas Glenn, VP of Business Development for East Coast Graphics (www.EcoastGraphics.com) of New York. The idea that the more we send out, the more we will reap in rewards is not true anymore!

The truth, as stated earlier in this article, is that “direct mail” is still the MOST effective marketing channel today! But direct mail and print is changing, just like everything else we have grown accustomed to in this world. “It is more important today than ever that direct mail campaigns be integrated with multichannel online campaigns,” declares Thomas Glenn.

Two Tips to Increase Direct Mail Response Rates
1: Targeting a specific audience: Targeting is the forgotten secret to really high response rates. Look to send out different messages to different audience sectors. It’s just TOO hard to create one compelling copy that suits everybody. You are better off sending out four different pieces than one “one size fits all” printed mailing piece.

2: Be creative and different: Send out pieces that catch your audience’s attention. Way too often I come home to open my mailbox only to find a sea of white #10 envelopes says Glenn. Be different think “out of the box.” Think of a good commercial you saw on TV during the Super Bowl or a great radio commercial you heard on the way to work. You would probably agree with me, that 9 times out of 10 those advertisements were imbedded in your head because they were different but clever in their own little way. This is how you and your company should be approaching your direct mail. Don’t be afraid to be creative or different in your direct mail. Use oversized postcards, catalogs with catchy images on the cover or an envelope with a lot of bright color to help grab people’s eyes. Make your logo and website address easily visible. Remember you want your direct mail piece to stand out from that “sea of white #10 envelopes!” Even if the intended audience does not act on that offer at that time, make your brand be remembered just like that Super Bowl commercial!

To learn more about how we can help you or your company with your direct mail needs.

Contact: Thomas Glenn Vice President Business Development
East Coast Graphics, Inc.
Telephone: 631.231.9300 xt.11
Hauppauge, NY 11788
www.ECoastGraphics.com
tom@EcoastGraphics.com