A business card is a powerful marketing tool, a tool for success. It tells people who you are and what you do. You don’t want people to forget you, so you need to create a business card that people will remember and keep. Here are a few tips to making your business card stand out…
· First of all, you want your business card to fit you and your job. Make sure it conveys a sense of who you are and what you do. Break the norm, but be sure to do so in a way that is appropriate for your business needs.
· Try to use a bold, yet clean design. It should stand out but still be easily and quickly read.
· Choose the words that you put on your crd carefully. Not only do you want people to know who you are, but also to know that you understand their needs and can meet them.
· Try to use a short title like owner or director. People will read and remember a short title rather than a long one.
· Use color well in your card, whether it be in the background or lettering. Catch the eye, and be different enough from your competitors to make your card stand out but not so different that you seem out of touch. Just be sure that the color you chose for the letters can easily be read over the background color.
· Be sure to use a legible font that can easily be read. Don’t use a real small font and only use one type of font on your card.
· Think about if you want your business card to be laid out horizontal or vertical. Most business cards are horizontal. Why not make yours vertical? It’s a safe and easy way to make your card stand out.
· Very few business cards have images on them, so putting an image on your business card will also help it stand out. People sometimes remember pictures and images easier than words.
· The type of paper that you print your business card on is also important. Printing on heavier paper tends to make your business cards be more notable over cards that are printed on lighter paper. Also, texture can be another option to consider. Using glossy, matte, foiled or crinkled paper will definitely give your cards a different look.
· Lastly, make sure your business cards are creative. Dare to be different.
Use these tips to create a business card that will make an unforgettable impression on people. But creating an unforgettable card is just the first step. Once you have created a stand-out business card, you want to hand it out to everyone you meet. Give your card to current and prospective clients, family members and friends. Stick your card in letters and presentation folders. Run your card as an advertisement in the local paper. You created an impressive business card, now use it to help your business grow!
