Tag Archives: Commercial Printing

Commercial Printing and Direct Mail New York

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Intelligent, Efficient, Your Go To Guys!

For over 40 years East Coast Graphics has been providing premium quality commercial printing services for our clients in a host of industries, from manufacturing to healthcare. And because printing is a part of East Coast Graphics integrated approach, our clients reap the benefits of that full supply line service. For example: East Coast Graphics can design and print the product guide, that fits in the customized free-standing retail display; and to drive customers to the aisle, we can also design and print the window clings and posters that promote the new product in store; backing up one more step, we can design and print the packaging for these new product kits that we store in our warehouse and distribute to retail outlets nationwide.

East Coast Graphics is your one-stop-shopping resource for all of your commercial printing needs—and so much more.

  • Prepress and bindery services
  • Stationery products, corporate brochures and identity systems
  • Marketing and promotional material
  • Newsletters and annual reports
  • Pocket folders and binders
  • Posters, flyers, banners, signage
  • Magazines/catalogs, manuals
  • Packaging and POP

To learn more about how we can help you with your Commercial Printing needs please contact us.

East Coast Graphics, Inc.
Thomas Glenn
Vice President Business Development
tom@ecoastgraphics.com
631.231.9300 xt.11

www.ECoastGraphics.com

Recent Studies Show Direct Mail Is Still Effective But That We Need To Be Creative (Creativity Counts!)

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In an annual survey conducted by Exact Target on effective media channels, the results came back rather surprising to most, but not to all. This survey is probably one of the most un- biased reports completed in recent years, especially considering that it was written by an email marketing provider. Here’s a direct quote from this report:

“Still wondering about the best channels through which to deliver your messages when you’re trying to boost your bottom line? Consumers are more likely to purchase based on messages they receive through traditional media. In this year’s study, we included direct mail, television commercials and infomercials as channels through which consumers may have been directly influenced to make a purchase.

The research shows: Direct mail has directly influenced more consumers to purchase than any other channel. “76% of consumers have been directly influenced to purchase products through direct mail.”

Some of the findings from this report were the statement that email is obviously very popular, but only 15% of people like to receive marketing messages via this channel! This confirms our view that email is more of a communication medium and not ideal for ‘push marketing’ purposes.

So you ask yourself this question? I have been sending out direct mail (postcards, catalogs, flyers, brochures) pieces for years only to see a decline in response rates. Yes, you are right! Response rates have hit all time lows in direct mail, but “why” we ask? The all holy answer is: We are too set in our “old school” ways declares Thomas Glenn, VP of Business Development for East Coast Graphics (www.EcoastGraphics.com) of New York. The idea that the more we send out, the more we will reap in rewards is not true anymore!

The truth, as stated earlier in this article, is that “direct mail” is still the MOST effective marketing channel today! But direct mail and print is changing, just like everything else we have grown accustomed to in this world. “It is more important today than ever that direct mail campaigns be integrated with multichannel online campaigns,” declares Thomas Glenn.

Two Tips to Increase Direct Mail Response Rates
1: Targeting a specific audience: Targeting is the forgotten secret to really high response rates. Look to send out different messages to different audience sectors. It’s just TOO hard to create one compelling copy that suits everybody. You are better off sending out four different pieces than one “one size fits all” printed mailing piece.

2: Be creative and different: Send out pieces that catch your audience’s attention. Way too often I come home to open my mailbox only to find a sea of white #10 envelopes says Glenn. Be different think “out of the box.” Think of a good commercial you saw on TV during the Super Bowl or a great radio commercial you heard on the way to work. You would probably agree with me, that 9 times out of 10 those advertisements were imbedded in your head because they were different but clever in their own little way. This is how you and your company should be approaching your direct mail. Don’t be afraid to be creative or different in your direct mail. Use oversized postcards, catalogs with catchy images on the cover or an envelope with a lot of bright color to help grab people’s eyes. Make your logo and website address easily visible. Remember you want your direct mail piece to stand out from that “sea of white #10 envelopes!” Even if the intended audience does not act on that offer at that time, make your brand be remembered just like that Super Bowl commercial!

To learn more about how we can help you or your company with your direct mail needs.

Contact: Thomas Glenn Vice President Business Development
East Coast Graphics, Inc.
Telephone: 631.231.9300 xt.11
Hauppauge, NY 11788
www.ECoastGraphics.com
tom@EcoastGraphics.com

Soy Based Ink Printing : The New Wave of Commercial Printing

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In this country, commercial printing products are all around us. We have newspapers delivered daily, our mail is jammed with glossy brochures and catalogs, and billboards line our city streets. Like baseball and apple pie, it’s a part of our culture. But what many people might not know is that the traditional commercial printing process is very taxing on the environment. It uses tons of paper, energy, and-perhaps worst of all-the ink and solvents used in printing presses produce large amounts of volatile organic compounds, also known as VOC’s, which are pollutants that can contaminate air, soil and groundwater.

Luckily, many in the printing industry have sought and developed greener, earth friendly solutions to the pollution problem. One of the biggest advances has been the introduction of soy based inks into the commercial printing process.

Besides giving off high levels of VOC’s, traditional inks used for printing are petroleum-based. Soy based ink products, however, are derived from a mixture of soybean oil, pigments, resin and waxes. The VOC levels are greatly reduced, and because the oil comes from soybeans grown in the United States, using soy based ink boosts our economy while decreasing the need for a foreign product such as petroleum. Also, because soybean oil is clearer than petroleum distillates, less pigment is needed to produce the same effect, reducing the overall cost of the ink.

The recycling process is also helped by soy based inks because it can be removed more easily during de-inking than petroleum based products.

Although the environmental and economical benefits of soy based ink printing are reason enough to use them, there are aesthetic benefits as well: soy based inks actually produce brighter, richer colors than traditional inks, which is why they are used in over 90% of US daily newspapers. So while it’s true that traditional commercial printing has been harsh on the environment, the good news is that greener alternatives are making their way into the industry, with soy based ink printing leading the pack.

Business Cards: Tips to Make Yours Stand Out

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A business card is a powerful marketing tool, a tool for success. It tells people who you are and what you do. You don’t want people to forget you, so you need to create a business card that people will remember and keep. Here are a few tips to making your business card stand out…

 

·         First of all, you want your business card to fit you and your job. Make sure it conveys a sense of who you are and what you do. Break the norm, but be sure to do so in a way that is appropriate for your business needs.

·         Try to use a bold, yet clean design.  It should stand out but still be easily and quickly read.

·         Choose the words that you put on your crd carefully. Not only do you want people to know who you are, but also to know that you understand their needs and can meet them.

·         Try to use a short title like owner or director. People will read and remember a short title rather than a long one.

·         Use color well in your card, whether it be in the background or lettering. Catch the eye, and be different enough from your competitors to make your card stand out but not so different that you seem out of touch.  Just be sure that the color you chose for the letters can easily be read over the background color.

·         Be sure to use a legible font that can easily be read. Don’t use a real small font and only use one type of font on your card.

·         Think about if you want your business card to be laid out horizontal or vertical. Most business cards are horizontal. Why not make yours vertical? It’s a safe and easy way to make your card stand out.

·         Very few business cards have images on them, so putting an image on your business card will also help it stand out. People sometimes remember pictures and images easier than words.

·         The type of paper that you print your business card on is also important.  Printing on heavier paper tends to make your business cards be more notable over cards that are printed on lighter paper. Also, texture can be another option to consider.  Using glossy, matte, foiled or crinkled paper will definitely give your cards a different look.

·         Lastly, make sure your business cards are creative. Dare to be different.

Use these tips to create a business card that will make an unforgettable impression on people. But creating an unforgettable card is just the first step. Once you have created a stand-out business card, you want to hand it out to everyone you meet. Give your card to current and prospective clients, family members and friends. Stick your card in letters and presentation folders. Run your card as an advertisement in the local paper. You created an impressive business card, now use it to help your business grow!