Tag Archives: Database Marketing

Using Point-of-Sale to Improve Profitability

Here’s a story from Marketer David Frey in the US. The lessons are clear. Not long ago I made a trip over to the local Radio Shack to purchase an electronic plug for my cassette recorder. As I paid for … Continue reading

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The Road to One-to-One Marketing

A close-up look at how a concierge service is successfully using one-to-one marketing, and what this approach involves. Many are calling it the smartest new way to make any company more valuable to its customers — and more competitive. Can … Continue reading

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