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Tag Archives: Direct Mail
Recent Studies Show Direct Mail Is Still Effective But That We Need To Be Creative (Creativity Counts!)
In an annual survey conducted by Exact Target on effective media channels, the results came back rather surprising to most, but not to all. This survey is probably one of the most un- biased reports completed in recent years, especially … Continue reading
Posted in Business Promotion
Tagged Brochure Printing NY, Catalog Printing NY, Commercial Printing, Creative Direct Mail, Creative Direct Mail Pieces Work, Direct Mail, Direct Mail Printer, Direct Marketing, Flyer Printing NY, Increase Marketing Response Rates, Marketing Campaigns, New School Marketing Ideas, New York Printing Services, NY Printing Company, Printing Company New York
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Use Direct Email To Build Your Email List
In many of today’s corporations, marketing channels such as e-mail, direct mail and other traditional media often exist in separate silos with each channel operating independently, sometimes even in conflict with the others. Some organizations do manage to maintain a … Continue reading
Posted in Marketing
Tagged Direct Mail, Direct Marketing Association (DMA), Email Marketing
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Personalized Landing Pages (PURL’s) A Real Valuable Marketing Tool!
Personalized URLs in combination with direct mail or email campaigns have emerged as a valuable marketing tool. A Personalized URL (PURL) is a web page or micro site that is tailored to an individual visitor. A common example of a … Continue reading
Posted in Marketing
Tagged Direct Mail, Email Marketing, marketing tools, Personalized URL (PURL)
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Making eMail work better – Integration with other media
Unfortunately those within the internet community are only considering solutions from within – Unable to see the forest, for the trees. Sometimes, the solution is right in front of us, if we look ‘outside the box’… Today no media can … Continue reading
Posted in Business Promotion
Tagged Commercial Printer, Cross Media Marketing, Direct Mail, Flyer Printing, Label Printing, Online Printing, Poster Printing, Print Service, Print Services, Print Shop, Printing Business Cards, Printing Companies, Printing Company, Printing Service, Printing Services, Promotional Gifts, Promotional Products
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Your Name is Everything
Seeing your own name included in direct mail piece is commonplace (and been possible since 1972 when the first digital printer was connected to an IBM mainframe). Software simply extracts your name from a database and places it on the … Continue reading
Database 101 for Marketers
Your generic brochure, direct mail piece, e-newsletter or magazine ad campaign doesn’t work as well today. People are being bombarded with offers and choices. Campaigns will struggle to get a 1% response, most often it’s just 0.1% being one per … Continue reading