Tag Archives: Direct Mail

Recent Studies Show Direct Mail Is Still Effective But That We Need To Be Creative (Creativity Counts!)

In an annual survey conducted by Exact Target on effective media channels, the results came back rather surprising to most, but not to all. This survey is probably one of the most un- biased reports completed in recent years, especially … Continue reading

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Use Direct Email To Build Your Email List

In many of today’s corporations, marketing channels such as e-mail, direct mail and other traditional media often exist in separate silos with each channel operating independently, sometimes even in conflict with the others. Some organizations do manage to maintain a … Continue reading

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Personalized Landing Pages (PURL’s) A Real Valuable Marketing Tool!

Personalized URLs in combination with direct mail or email campaigns have emerged as a valuable marketing tool. A Personalized URL (PURL) is a web page or micro site that is tailored to an individual visitor. A common example of a … Continue reading

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Making eMail work better – Integration with other media

Unfortunately those within the internet community are only considering solutions from within – Unable to see the forest, for the trees. Sometimes, the solution is right in front of us, if we look ‘outside the box’… Today no media can … Continue reading

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Your Name is Everything

Seeing your own name included in direct mail piece is commonplace (and been possible since 1972 when the first digital printer was connected to an IBM mainframe). Software simply extracts your name from a database and places it on the … Continue reading

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Database 101 for Marketers

Your generic brochure, direct mail piece, e-newsletter or magazine ad campaign doesn’t work as well today.  People are being bombarded with offers and choices. Campaigns will struggle to get a 1% response, most often it’s just 0.1% being one per … Continue reading

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