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Tag Archives: Direct Marketing
USING QR CODE TECHNOLOGY FOR DIRECT MAIL
Who says Direct Mail is dead? An ever increasing number of direct mail companies are breathing new life into their campaigns by adding Quick Response (QR) codes to their mailing projects. Using QR codes, direct marketers can guide consumers to … Continue reading
Posted in Business Promotion
Tagged Direct Mail, Direct Marketing, Quick Response (QR) Codes
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Recent Studies Show Direct Mail Is Still Effective But That We Need To Be Creative (Creativity Counts!)
In an annual survey conducted by Exact Target on effective media channels, the results came back rather surprising to most, but not to all. This survey is probably one of the most un- biased reports completed in recent years, especially … Continue reading
Posted in Business Promotion
Tagged Brochure Printing NY, Catalog Printing NY, Commercial Printing, Creative Direct Mail, Creative Direct Mail Pieces Work, Direct Mail, Direct Mail Printer, Direct Marketing, Flyer Printing NY, Increase Marketing Response Rates, Marketing Campaigns, New School Marketing Ideas, New York Printing Services, NY Printing Company, Printing Company New York
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6 Website Ways to Support Your Mail
(Extract by Ethan Boldt, editor-in-chief, Inside Direct Mail) Wow, times have changed. In the two-plus years in my job as editor of Inside Direct Mail, the multichannel universe has exploded.Few direct mail pieces and the companies behind them can afford … Continue reading
Leveraging the One-to-One Marketing Continuum for Growth and Profit
According to a recent InfoTrends Study (The Future of Direct Mail, since 2006), direct marketing is currently at a 4.5 percent compound annual growth rate (CAGR), and is projected to continue this level of growth during the next 10 years. … Continue reading
Infiltrate Your Market to Dominate Your Opponent
Over two thousand years ago, a Chinese General named Sun-Tzu outlined his strategies and principles for warfare. If you believe as I do, that all marketing is like warfare, then his theories of war are still valid today, even more … Continue reading