Tag Archives: Eco Printing Company

Humor Sells, No Kidding

Posted on by
Reply

Everyone likes to laugh once in a while… wow no kidding! Do you remember the Doritos commercial in last year’s Super Bowl where everything magically came back to life if Doritos were sprinkled on it? Or the Volkswagen commercial when the kid dressed as Darth Vader supposedly starts the car? Why do commercials stand out? The reason is it made you laugh. Humor, when used correctly, can help a company connect with its audience. Why doesn’t everyone use humor when marketing? Often, businesses are hesitant to use humor as a marketing tool because they feel it is too risky. Here are a couple of reasons why using humor can help your company’s marketing strategy:

Grabs Attention.

Why do most consumers remember Super Bowl commercials? Usually, the commercials that get a person to laugh are the ones that are remembered. Studies have shown that professors that use humor in lectures capture an increased percentage of a student’s attention and retention. This theory can be applied with marketing as well. If you want to be remembered, make them laugh.

Humor Spreads.

The beautiful part about humor is that it is something you share with friends and family. If a person sees a funny advertisement, they want to show it to others. Why laugh by yourself when you can laugh with friends? Humor is one type of marketing that can create conversation between consumers. If used correctly humor can create a viral buzz about your business like no other marketing strategy.

Stand Out.

Not enough companies use humor while marketing. For some businesses it just doesn’t work because it’s not appropriate but for others it should be taken advantage of. It can help you stand out over competitors.

Laughter is a powerful tool because it cheers people up. When humor is controlled and appropriate it can help a business’s reputation. So what are you waiting for? When your customers are laughing, so are you – all the way to the bank.

To learn more about East Coast Graphics and how we can help improve your business’s marketing strategy, please contact us today!

631-231-9300

East Coast Graphics is the leading New York print shop offering design, production and distribution of business printing and promotional items. Formed through the joining of forces of some of the top companies in our field, we are looking forward to working with you.

 

PRINT SERVICES ELIZABETH, NJ

Posted on by
Reply

This is your destination for printing, document services and much more. Take advantage of our products and services to meet your personal and business marketing needs. You can trust your project to us!

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Elizabeth, New Jersey Printer Services

  • Elizabeth Commercial Printing -
    East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
  • Elizabeth Business Forms Printing -
    Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
  • Elizabeth Digital Printing -
    Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
  • Elizabeth Label Printing -
    With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
  • Elizabeth Print Management Services -
    We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
  • Elizabeth Stationery Printing -
    Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
  • Elizabeth Eco-Friendly Print Services -
    East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

PRINT SERVICES PRINCETON, NJ

Posted on by
Reply

This is your destination for printing, document services and much more. Take advantage of our products and services to meet your personal and business marketing needs. You can trust your project to us! Contact us for a FREE QUOTE TODAY!

Princeton, New Jersey Printing Services

  • Princeton Commercial Printing -
    East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
  • Princeton Business Forms Printing -
    Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
  • Princeton Digital Print Shop -
    Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
  • Princeton Label Printing -
    With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
  • Princeton Print Management Services -
    We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
  • Princeton Stationery Printing -
    Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
  • Princeton Eco-Friendly Printer -
    East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

PRINT SERVICES STATEN ISLAND

Posted on by
Reply

This is your destination for printing, document services and much more. Take advantage of our products and services to meet your personal and business marketing needs. You can trust your project to us!

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Staten Island, New York Printing Services

  • Staten Island Commercial Printing -
    East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
  • Staten Island Business Forms Printing -
    Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
  • Staten Island Digital Printing -
    Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
  • Staten Island Label Printing -
    With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
  • Staten Island Print Management Services -
    We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
  • Staten Island Stationery Printing -
    Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
  • Staten Island Eco-Friendly Printer -
    East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

Getting Your Digital House In Order: Your Facebook Page

Posted on by
Reply

As you move toward functioning as a full-service digital marketing partner, any Facebook pages connected with your business should present a professional, engaged, and interactive image that creates a great first impression for potential customers.

You don’t have to use Facebook to manage social media for clients, but if you do use this platform, take time to ensure that your Facebook “house” is in order.

Make a “Likable” First Impression

Facebook is an even more visual medium than Twitter, but offers fewer design customization options. You can’t select a color scheme or add a background image.

You can, however, use “like-gating” to create a custom landing page that encourages visitors to click “like” on your page.

If you go this route, the simplest method involves paying a modest fee for any of several professional Facebook management applications. If you have a team member familiar with Facebook’s Static FMBL application, s/he may be able to code a custom like-gate page easily.

Just like Twitter, Facebook calls for a profile picture; this should be a version of your business logo, ideally color-rich and easily identifiable. You can also add up to five pictures that will appear at the top of your page when it’s viewed. Beware–others’ photos that “tag” your page will appear here, too. If an undesirable picture shows up, just un-tag your business. Your five featured photos should show business events, employees at work, successful campaigns, and anything else that exemplifies your strengths.

Know What You Like

With the “Use Facebook as Page” option, you can “like” other pages and select favorites that will display on your profile. You can even like and comment on other pages’ posts as your page. Safe choices for your favorite pages are industry organizations, enthusiastic customers, and competitors with whom you have a friendly relationship.

Steer clear of politicians and anything PG-13 or above. Don’t feature social causes and issues unless your business is directly related, like a specialist green printer and a page about recycling.

Get Interactive

An inactive Facebook page might collect a handful of “likes,” but it’s not showcasing your skills. Post at least twice per week. If you prefer to write just one set of posts, you can use any of a variety of applications to feed your tweets to Facebook. Look for apps that exclude tweets with hashtags, @mentions, @replies and retweets.

Your posts should be relevant to your business, yet still fun and engaging. You can ask Facebook questions about marketing or printing, like, “What was your favorite Super Bowl commercial of all time?” or “What makes a business card not just good, but great?” Share relevant news items from reputable sources. Link to your new blog posts, if you maintain a blog. Announce achievements, awards, new clients (with their permission), and any other positive news.

(view original source here)

Tips for Integrated Print/Digital Campaigns Targeting Young Adults

Posted on by
Reply

Young adults are a key marketing demographic, but it’s not easy to make them get out their wallets. They’re inundated with advertising from the moment they wake up until they fall asleep at night.

For advertisers hoping to capture a young adult audience, an integrated print/digital campaign is a wise bet. You’ll need to do more than just put a message in print and online; young adults will react very negatively to a tone-deaf or obnoxious strategy.

Provide Something of Value

Okay, so your product can help a young adult audience. But what does your campaign itself do for your audience? This can mean giving them a laugh (like Old Spice’s wildly popular “Old Spice Guy” campaign) or a spectacle (like the “Will It Blend?” YouTube series by Blendtec) but it needs to be valuable, eye-catching, and free.

If you’re not pitching a product that lends itself to humor or stunts, offer more pragmatic value. For instance, a veterinary clinic could play to busy young professionals by offering referrals to local time-saving pet professionals. A print newsletter featuring selected professionals could include a QR code connecting mobile customers instantly to a directory of nearby recommendations.

Get Visual and Format for the Web

The “Facebook Generation” decides whether or not to navigate away from a website or throw a print ad in the trash in a fraction of a second. Your print campaign will need an immediate visual draw to grab attention. Try VDP personalization with customers’ names, along with intensely color-saturated images of people, animals, or products.
Remember that the eye is also drawn to white space–think Google. Using white wisely can capture customers’ attention.

When integrating with a digital campaign, study smart Web formatting. Eye tracking studies show that Web readers read more slowly, skim more, and skip visually uninteresting page elements like blocks of plain text. Remember that Web readers skim in an F-shaped pattern; your most important information should be in the “hottest” parts of that ‘F.’

Make Mobile Meaningful

If you’re using mobile marketing, beware of buyer’s remorse. Customers who let you into the very personal realm of their mobile phones expect important information or value-added services in return. It’s easy to collect cell phone numbers with a sweepstakes, but how will you use them after customers have agreed to “text XXXX to XXXXX to enter…?” Texting sales pitches will just cause your audience to unsubscribe.

Instead, after your initial data collection is complete, develop an ongoing service, like a Facebook app or free weather updates, and send just one marketing message asking customers to opt in. Lead them to engage with you regularly, of their own volition. Young adults are weary of sales megaphones blasting in their digital “ears,” but they’re still interested in a mutually beneficial conversation. Let that ideal guide your integrated print/digital marketing efforts for young adults.

(view original source here)

ONE-TO-ONE MARKETING SERVICES

Posted on by
Reply

One-to-One marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. The term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer’s preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions. Another approach, customer segmentation, focuses on customizing marketing components for groups of customers rather than individuals.

Upgrade Your Direct Mail, E-mail And Landing Pages With Personalization

Multi-channel solutions that lift response and evoke faster action. East Coast Graphics offers a full array of innovative direct marketing services that can dramatically increase your response rates, and even prompt faster response, by simply upgrading your direct marketing to highly personalized, relevant messages across print, e-mail and web (personalized web pages or personalized URLs).

Whatever the combination of media you rely on – print, e-mail or web landing pages – East Coast Graphics can upgrade them to generate higher response and evoke faster action. Got data? Do you retain data about your customers such as transaction history? Are you using that data in your direct mail, e-mail and landing pages to create personal and relevant communication and offers? If you answered “no”, then you’re missing out on the proven power of personalized content.

We understand the dynamics of managing a successful print program and provide the quality, consistency and rapid turn-around times necessary to ensure that your objectives are met. Whatever your needs, East Coast Graphics is the company that can make you look good on paper.

One-to-One Marketing:
  • Static, Short Run Printing – high quality, full-color, using up to 3 paper stocks per document in quantities as low as one.
  • Version Printing – common design with unique content or language changes for specific audiences or markets.
  • Personalized Printing – name and/or address are seamlessly integrated, producing a unique document for each recipient.
  • Customized Printing – personalized applications, with images for greater audience relevancy.
  • Transactional Printing – content is customized and personalized, with “data-driven” charts and graphs.
  • Fully Customized Printing – images, text, graphics and even layouts are unique for each recipient.
  • Automated Fulfillment – a highly efficient workflow where the entire print production is automated from request through production.

To find out more about our products and services,

CONTACT OUR 1:1 MARKETING COMPANY TODAY

631.231.9300

PRINT SERVICES WESTCHESTER, NY

Posted on by
Reply

This is your destination for printing, document services and much more. Take advantage of our products and services to meet your personal and business marketing needs. You can trust your project to us!

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Westchester, New York Printing Services
  • New York Commercial Printing -
    East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
  • Westchester Business Forms Printing -
    Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
  • Westchester Digital Printing -
    Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
  • Westchester Label Printing -
    With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
  • Westchester Print Management Services -
    We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
  • Westchester Stationery Printing -
    Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
  • New York Eco-Friendly Printer -
    East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

 

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300