Tag Archives: Marketing

Direct Mail Isn’t Working?

It’s a very common cry that applies to both direct mail and advertising generally these days. Sales seem to be static and not increasing, even though companies are spending more on marketing and even becoming more creative in their copy … Continue reading

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Flash Drive Makes Plug for Performance Group

It’s kind of hard to categorize Blue Man Group. The offbeat show revolves around three mute, bald, painted-blue performers who combine comedy and technology with percussion-heavy music played on instruments made from PVC piping and other unusual materials. Given the … Continue reading

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Plush Mailing Stirs Up Pandamonium for Restaurant

In their natural habitat in China, panda bears eat almost nothing but bamboo. Does that mean they’re an odd choice as ambassadors for a new beef-centered menu item at a restaurant? Not when the restaurant is Panda Express, a leading … Continue reading

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Got Slogans?

Dos and Don’ts Got Slogans? By Deborah Jeanne Sergeant The right slogan can propel any item from so-so to sensational.   Do: • Include the client’s company name in the slogan. • Use literary devices such as alliteration, assonance and … Continue reading

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Healthcare Promo Is Fine Specimen of Marketing

When HealthPartners adopted the slogan “A New Way to Look at Healthcare,” they wanted to make sure their marketing looked different, too. “When we reviewed ads from our competitors, we found a lot of very similar, unremarkable ads,” says Larissa … Continue reading

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Promotional Golf Products : Combining Work and Play for Your Company

Work and play are mutually dependent. Each one works best when there is a healthy balance of the other – we use recreation and sport to ease stress and tension, and it is difficult to have a good time when … Continue reading

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Grey Goose Invites Music Fans into the Den

Grey Goose vodka has taken the spirits category by storm with its award-winning taste and eye popping price tag. On January 13, it began reaching out to new fans with its Live from the Artist’s Den series of one-hour concert … Continue reading

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Modell’s Teams Up Online

Many a member of the football, soccer or softball team relies on Modell’s Sporting Goods for their equipment. That’s why when the national retailer decided to launch its first-ever online sweepstakes, it opted for a team-based effort. Its “Holiday Team … Continue reading

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