Tag Archives: Marketing Tactics

Marketing’s Dirty Little Secret

Studies indicate that only 58 % of direct marketing campaigns are deemed effective. That means that in four cases out of ten, the operation or campaign has no significant effect on the brand’s market share or sales. Considering that many … Continue reading

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Using 1:1 Marketing to Grow Your Business

A prime example of 1:1 marketing is that it’s personal, it’s attention-getting, and it’s directed specifically to an address or a particular person in mind. Currently, many marketing campaigns are still developed around “old school saturation mail techniques.” Printing several … Continue reading

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TREND SPOTTING IN MARKETING

One of the Most powerful steps a product or brand can take to get an edge on competitors and make more money is to respond to cultural developments in innovative ways. Emerging trends create specific demands. Smart marketers – in … Continue reading

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