Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

New York City Print Shop Services

• New York City Commercial Printing -
  East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
• New York City Business Forms Printing -
  Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
• New York City Digital Printing -
  Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
• New York City Label Printing -
  With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
• New York City Print Management Services -
  We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
• New York City Stationery Printing -
  Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. East Coast Graphics can assist you in producing stationery that conveys the image you want.
• New York City Eco-Friendly Printing -
  East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

Many people are understandably nervous about spending their hard earned money in the current economic situation.  Companies continue to downsize their marketing budgets, which increases that anxiety.  Confusion on how to best tackle a marketing strategy is common, with many wondering if they should have a marketing budget at all.  This confusion, in addition to frequent newer and better technology and internet advertising options, has peoples’ heads spinning.  Employees are fearful that they may lose their job if they make one wrong move.  Owners and employees commit to taking the “safe” way, knowing the results will be sub-par. 

“You have to be in it to win it”.  Although this quote is cliché, it is also true.  Prospects and customers no longer approach many companies.  Consumer behavior and technology are constantly evolving.  As a result, it is more important than ever to be on top of your marketing strategy.  In difficult economic times, it is even more important for your brand and company to be noticed.

As 2010 begins, it is important to be positive.  Too many companies have cut back or eliminated their marketing budget.  A successful marketing and direct mail program does not need to cost an excessive amount of money.  Thomas Glenn, Vice President of Business Development of the New York based East Coast Graphics states, “the key to success in today’s market is to be as efficient in your marketing efforts as possible.”  Using one form of media to reach potential clients does not work.  Being unique, clever, and integrating multiple forms of communication is key to conveying your message effectively.

Where do I spend in 2010?

This is probably the most common question asked this year.  There are many options from which to choose including: direct mail, internet marketing, social media, pay per click advertising, television, radio marketing, etc.  However, none of the aforementioned forms of communication will generate successful returns individually.  An integrated approach using multiple media sources will generate the highest return.  Each company is unique.  Therefore, every organization requires an individualized integrated approach to their marketing strategy.  There are many articles and blogs claiming a particular marketing strategy or combination is most effective.  In reality, a company needs to try different combinations to determine which integrated strategy works best meets their needs.  Unless you actually test a marketing strategy, you will not know whether a particular approach will be successful or not. 

If you or your company would like further information about different marketing strategies available, or if you have any questions, please contact us.  We are more than happy to help!

Thomas Glenn
Vice President Business Development
East Coast Graphics, Inc.
http://ECoastGraphics.com
Follow me on Twitter: EcoastGraph44

Let’s get this party started! OK, we first need to come up with some great creative ideas and product images to catch the audience’s attention “Easy!”  At least we thought it was easy… Forget the creative process for now, let’s move onto copy.  Well, it is our product or service that we are speaking about so it must be child’s play to write something relative.  “Uhhhh” where do I start and where do I begin is more like it.  Forget the design and copy for now lets move onto the specs of the printed piece.  Hmmm, yes, that’s it the brochure will be printed in 4 color process + 2 PMS colors + PMS metallic + Spot UV and an overall aqueou “who?” coating.

How do you find enough time in the day to even start trying to tie all of these elements together to generate a successful direct mail campaign we ask?  The answer for most people: You Can’t!

Question:  Should I use a “direct” shop or use a Print Management firm?

Answer:  An in-house direct rep is committed to sell solely what their employer manufactures.  They are not interested in educating you on what they can not offer you.   On the other hand, the print management firm is independent, and not directly employed by the graphic arts companies that they rep. Management firms work as free agents and have the flexibility to rep several companies for you. Moreover, the print management firm has an incentive to deliver the services of a wide range of companies. Therefore, if you are a print buyer swamped with a variety of projects and overwhelmed with demands to produce, then the right print management firm would be a valuable addition to your production team!

Question:  Why should I choose to use a Print Management Firm rather than going to multiple vendors direct?

Answer:  Again “For the most of us, if you are short the resources needed to devote to the process, then enlisting the services of a Print Management Firm would be a good call to save you or your company money, prevent waste, and insure timely delivery of projects” says Thomas Glenn, VP Business Development of New York based East Coast Graphics (http://ECoastGraphics.com). 

“It is not unusual for a complex print project to run through four or more manufacturers for completion. The key to success in a fragmented manufacturing process is to plan so that each transition between specialized manufacturers is done with precision. A print management firm would coordinate all manufacturing services needed for the project. The print management firm that delivers this service offers a huge value for your company. They’ll prevent costly waste and delay” says Glenn.

If you have more questions or if you would like to receive more information about East Coast Graphics’ (http://ECoastGraphics.com) services please contact:

Thomas Glenn
VP Business Development
East Coast Graphics, Inc.
tom@ecoastgraphics.com
631.231.9300 Ext. 11
http://ECoastGraphics.com
Blog: http://ecoastgraphics.com/eco-friendly-promotional-products/

“Still wondering about the best channels through which to deliver your messages when you’re trying to boost your bottom line? Consumers are more likely to purchase based on messages they receive through traditional media. In this year’s study, we included television commercials and infomercials as channels through which consumers may have been directly influenced to make a purchase. While this approach does not take important factors like branding into account, it does give us a basis for comparison where branding may be the primary goal—as is often the case with social media.

Our research shows:

Direct mail has directly influenced more consumers to purchase than any other channel.

76% of consumers have been directly influenced to purchase through direct mail.”

For the first time in years, someone has actually taken the time to look at media channels in an objective way. And what media channel came second as an influencer of purchases? Television. Email came in third, which considering email marketing is a tiny fraction of the cost of TV advertising, is an excellent result.

Another gem in the report was the statement that email is still very popular and we love it, but only 15% of people like to receive marketing messages via this channel!

Thomas D. Glenn
East Coast Graphics, Inc.
p. 631.231.9300 x.11  |  f. 631.231.5159
ECoastGraphics.com