Humor Sells, No Kidding

Posted on October 12, 2011 by East Coast Graphics

Everyone likes to laugh once in a while… wow no kidding! Do you remember the Doritos commercial in last year’s Super Bowl where everything magically came back to life if Doritos were sprinkled on it? Or the Volkswagen commercial when the kid dressed as Darth Vader supposedly starts the car? Why do commercials stand out? The reason is it made you laugh. Humor, when used correctly, can help a company connect with its audience. Why doesn’t everyone use humor when marketing? Often, businesses are hesitant to use humor as a marketing tool because they feel it is too risky. Here are a couple of reasons why using humor can help your company’s marketing strategy:

Grabs Attention.

Why do most consumers remember Super Bowl commercials? Usually, the commercials that get a person to laugh are the ones that are remembered. Studies have shown that professors that use humor in lectures capture an increased percentage of a student’s attention and retention. This theory can be applied with marketing as well. If you want to be remembered, make them laugh.

Humor Spreads.

The beautiful part about humor is that it is something you share with friends and family. If a person sees a funny advertisement, they want to show it to others. Why laugh by yourself when you can laugh with friends? Humor is one type of marketing that can create conversation between consumers. If used correctly humor can create a viral buzz about your business like no other marketing strategy.

Stand Out.

Not enough companies use humor while marketing. For some businesses it just doesn’t work because it’s not appropriate but for others it should be taken advantage of. It can help you stand out over competitors.

Laughter is a powerful tool because it cheers people up. When humor is controlled and appropriate it can help a business’s reputation. So what are you waiting for? When your customers are laughing, so are you – all the way to the bank.

To learn more about East Coast Graphics and how we can help improve your business’s marketing strategy, please contact us today!

631-231-9300

East Coast Graphics is the leading New York print shop offering design, production and distribution of business printing and promotional items. Formed through the joining of forces of some of the top companies in our field, we are looking forward to working with you.

PRINT SERVICES ELIZABETH, NJ

Posted on August 31, 2011 by East Coast Graphics

This is your destination for printing, document services and much more. Take advantage of our products and services to meet your personal and business marketing needs. You can trust your project to us!

Our commitment to excellence ensures we are always up-to-date and readily capable of meeting our clients’ requirements whether it’s short run printing or a very tight deadline. Contact us for a FREE QUOTE TODAY!

Elizabeth, New Jersey Printer Services

Elizabeth Commercial Printing -
East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
Elizabeth Business Forms Printing -
Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
Elizabeth Digital Printing -
Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
Elizabeth Label Printing -
With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
Elizabeth Print Management Services -
We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
Elizabeth Stationery Printing -
Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
Elizabeth Eco-Friendly Print Services -
East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

PRINT SERVICES PRINCETON, NJ

Posted on August 24, 2011 by East Coast Graphics

Princeton, New Jersey Printing Services

Princeton Commercial Printing -
East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
Princeton Business Forms Printing -
Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
Princeton Digital Print Shop -
Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
Princeton Label Printing -
With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
Princeton Print Management Services -
We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
Princeton Stationery Printing -
Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
Princeton Eco-Friendly Printer -
East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

PRINT SERVICES STATEN ISLAND

Posted on August 17, 2011 by East Coast Graphics

Staten Island, New York Printing Services

Staten Island Commercial Printing -
East Coast Graphics serves the commercial printing needs of organizations of every size, from small family-run businesses to large corporations. From one-color letterheads to eight-color consumer catalogs with die-cutting, perfect binding and UV laminating, East Coast Graphics’ committed professionals deliver on every job.
Staten Island Business Forms Printing -
Business Forms are your company’s link with all the people that make your business a success – your suppliers, your customers, your financial backers. Printed forms help you communicate and receive vital information. It is very important that your forms function well and represent your company in the best possible way. East Coast Graphics can help you accomplish the designing and printing of forms that work for you.
Staten Island Digital Printing -
Variable, on-demand digital printing is shaping the next generation of direct marketing. Companies/organizations of all sizes and industries now have the ability to customize and target materials by individual—helping them communicate with customers, clients and partners on a truly one-to-one basis. Because materials can be produced on demand, digital printing provides a huge cost benefit to clients through increased control and predictability. The process avoids the waste, obsolescence and storage costs that come with traditional commercial printing methods. From the simplest black and white mailer to multi-piece membership packages, East Coast Graphics is your one-stop source for on-demand digital printing.
Staten Island Label Printing -
With a vast array of pressure sensitive products, East Coast Graphics is ready to handle any label printing requirement- whether your labels are targeted for consumer or industrial goods, used in the healthcare environment or part of a warehousing and distribution system. Our goal is to meet the growing need for a custom label source utilizing the latest technologies blended with old fashioned quality and customer care. We offer a complete range of custom printed labels. Our commitment is to meet your most demanding label printing needs.
Staten Island Print Management Services -
We do more than design and produce award-winning work! We make sure you maintain control of the storage and distribution of your printed products. East Coast Graphics manages inventory, ensuring that our customers have adequate supplies, sparing them time and administrative costs. Our print management services gives you the extra edge you need for improved work flow, greater satisfaction, lower costs, and freedom to focus on your business. We organize, store, and monitor all your printed materials. Your materials are labeled and kept in a secure atmosphere, ready for easy retrieval. When you need a product, one phone call or e-mail is all that it takes.
Staten Island Stationery Printing -
Stationery for Business, Social and Commercial Use – In this competitive world, your company’s brand image is more important than ever. At the same time, every dollar you spend has to deliver real value. Stationery is an essential business need. Our printers can assist you in producing stationery that conveys the image you want.
Staten Island Eco-Friendly Printer -
East Coast Graphics is working to protect our environment through sustainable business practices that are protecting our world for present and future generations. By working with FSC-certified vendors, using recycled papers, vegetable-based inks, and implementing environmentally responsible practices in our printing operations, we are bettering our world today for a healthier tomorrow. Our recycled papers and eco-friendly business practices can help you achieve your mission of sustainability. Discover our fast, friendly service and professional quality with your next printing project, and start today!

To find out more about our printing services,

CONTACT EAST COAST GRAPHICS TODAY

631.231.9300

Getting Your Digital House In Order: Your Facebook Page

Posted on June 10, 2011 by East Coast Graphics

As you move toward functioning as a full-service digital marketing partner, any Facebook pages connected with your business should present a professional, engaged, and interactive image that creates a great first impression for potential customers.

You don’t have to use Facebook to manage social media for clients, but if you do use this platform, take time to ensure that your Facebook “house” is in order.

Make a “Likable” First Impression

Facebook is an even more visual medium than Twitter, but offers fewer design customization options. You can’t select a color scheme or add a background image.

You can, however, use “like-gating” to create a custom landing page that encourages visitors to click “like” on your page.

If you go this route, the simplest method involves paying a modest fee for any of several professional Facebook management applications. If you have a team member familiar with Facebook’s Static FMBL application, s/he may be able to code a custom like-gate page easily.

Just like Twitter, Facebook calls for a profile picture; this should be a version of your business logo, ideally color-rich and easily identifiable. You can also add up to five pictures that will appear at the top of your page when it’s viewed. Beware–others’ photos that “tag” your page will appear here, too. If an undesirable picture shows up, just un-tag your business. Your five featured photos should show business events, employees at work, successful campaigns, and anything else that exemplifies your strengths.

Know What You Like

With the “Use Facebook as Page” option, you can “like” other pages and select favorites that will display on your profile. You can even like and comment on other pages’ posts as your page. Safe choices for your favorite pages are industry organizations, enthusiastic customers, and competitors with whom you have a friendly relationship.

Steer clear of politicians and anything PG-13 or above. Don’t feature social causes and issues unless your business is directly related, like a specialist green printer and a page about recycling.

Get Interactive

An inactive Facebook page might collect a handful of “likes,” but it’s not showcasing your skills. Post at least twice per week. If you prefer to write just one set of posts, you can use any of a variety of applications to feed your tweets to Facebook. Look for apps that exclude tweets with hashtags, @mentions, @replies and retweets.

Your posts should be relevant to your business, yet still fun and engaging. You can ask Facebook questions about marketing or printing, like, “What was your favorite Super Bowl commercial of all time?” or “What makes a business card not just good, but great?” Share relevant news items from reputable sources. Link to your new blog posts, if you maintain a blog. Announce achievements, awards, new clients (with their permission), and any other positive news.

(view original source here)

Tips for Integrated Print/Digital Campaigns Targeting Young Adults

Posted on June 3, 2011 by East Coast Graphics

Young adults are a key marketing demographic, but it’s not easy to make them get out their wallets. They’re inundated with advertising from the moment they wake up until they fall asleep at night.

For advertisers hoping to capture a young adult audience, an integrated print/digital campaign is a wise bet. You’ll need to do more than just put a message in print and online; young adults will react very negatively to a tone-deaf or obnoxious strategy.

Provide Something of Value

Okay, so your product can help a young adult audience. But what does your campaign itself do for your audience? This can mean giving them a laugh (like Old Spice’s wildly popular “Old Spice Guy” campaign) or a spectacle (like the “Will It Blend?” YouTube series by Blendtec) but it needs to be valuable, eye-catching, and free.

If you’re not pitching a product that lends itself to humor or stunts, offer more pragmatic value. For instance, a veterinary clinic could play to busy young professionals by offering referrals to local time-saving pet professionals. A print newsletter featuring selected professionals could include a QR code connecting mobile customers instantly to a directory of nearby recommendations.

Get Visual and Format for the Web

The “Facebook Generation” decides whether or not to navigate away from a website or throw a print ad in the trash in a fraction of a second. Your print campaign will need an immediate visual draw to grab attention. Try VDP personalization with customers’ names, along with intensely color-saturated images of people, animals, or products.
Remember that the eye is also drawn to white space–think Google. Using white wisely can capture customers’ attention.

When integrating with a digital campaign, study smart Web formatting. Eye tracking studies show that Web readers read more slowly, skim more, and skip visually uninteresting page elements like blocks of plain text. Remember that Web readers skim in an F-shaped pattern; your most important information should be in the “hottest” parts of that ‘F.’

Make Mobile Meaningful

If you’re using mobile marketing, beware of buyer’s remorse. Customers who let you into the very personal realm of their mobile phones expect important information or value-added services in return. It’s easy to collect cell phone numbers with a sweepstakes, but how will you use them after customers have agreed to “text XXXX to XXXXX to enter…?” Texting sales pitches will just cause your audience to unsubscribe.

Instead, after your initial data collection is complete, develop an ongoing service, like a Facebook app or free weather updates, and send just one marketing message asking customers to opt in. Lead them to engage with you regularly, of their own volition. Young adults are weary of sales megaphones blasting in their digital “ears,” but they’re still interested in a mutually beneficial conversation. Let that ideal guide your integrated print/digital marketing efforts for young adults.

(view original source here)

10 Great Reasons Why A Company Should Work With A Print Management Firm

Posted on May 25, 2010 by East Coast Graphics

1. Print management firms serve as a one-stop source for much of your marketing needs. Like most businesses, your company probably wants to increase efficiencies by cutting down on unnecessary costs. That’s where a print management firm can help. They can help you streamline your procurement process by handling many aspects of your marketing efforts eventually resulting in savings to the customer and higher return on investment.

2. Print management firms provide services, not just products. They specialize in inventory management—making sure you have what you need when you need it. They can offer up-to-date inventory reports, pick and pack services, distribution to multiple locations and fulfillment. But inventory management is just one facet of a print management firms service offering. They can help you manage mailing lists, design a point-of-purchase display, suggest a theme for an advertising campaign or help you implement a bar coded inventory system.

3. A print management firm stay’s abreast of technological developments. In today’s fast-paced business environment, it’s essential that your business stay’s ahead of the technology curve. Print management firms are highly trained professionals who make it their job to stay up-to-date on variable imaging, data capture, e-commerce, bar coding and other technologies so you don’t have to.

4. Print management firms offer custom solutions to your problems. They are not interested merely in selling a product to add to their bottom line. They prefer to sell solutions that will enhance your bottom line. Understanding your business is at the core of their business. They are consultants who can help make your internal processes more efficient, saving your company time and money. These problem-solvers know how to eliminate obsolete documents, combine documents for improved efficiency or convert documents to electronic forms when it makes sense. They also can analyze business processes to help you weigh the pros and cons of different technology solutions.

5. Print management firms can get the best product/price/delivery combination to meet your needs. Print management firms are not bound by the policies, product lines or production limitations of any single source of supply. By working with a wide array of manufacturers and business partners, they can deliver what you are looking for eventually saving money. And, they can reduce freight costs by picking a manufacturer near your delivery site.

6. Print management firms sell the majority of products in the marketplace today. A recent research study showed that print management firms control 54 percent of business printing.

7. Print management firms off topnotch customer service. Good customer service isn’t just lip service for independent business products professionals. Management firms pride themselves by going above and beyond to do business exactly the way your company wants to do business. That means providing customized inventory reports and invoices designed the way you like to read them, meeting with you when—and as often as—you want to, and shipping and packaging items the way you want to simplify processing at your company.

8. Print management firms specialize in helping businesses of all sizes. They have experience working with local businesses that are just getting off the ground as well as national corporations with multiple locations. Because they serve clients in a variety of industries, they can use expertise gained in one industry to solve problems within your company.

9. Print management firms can help out in a crisis. They help their clients avoid inventory shortages and other emergency situations. If, however, a situation occurs beyond anyone’s control, management firms can assist you with rush orders, emergency consultations and trouble-shooting.

10. Print management firms are local businesspeople. Doing business with them strengthens the local economy. They employ local people and support community causes right in your area. And local management means decision-makers who can get what you need are easily accessible.

If you or your company is looking for a print management firm to help you streamline your print procurement process, please contact East Coast Graphics we are always happy to help.

Thomas D. Glenn
East Coast Graphics, Inc.
p. 631.231.9300 xt.11 | f. 631.231.5159

Efficiency = Savings = Success

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PRINT SERVICES ELIZABETH, NJ

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Getting Your Digital House In Order: Your Facebook Page

Tips for Integrated Print/Digital Campaigns Targeting Young Adults

10 Great Reasons Why A Company Should Work With A Print Management Firm