As 2010 is upon us, many companies are trying to slim down on their direct mail and/or printing budgets.  Companies often end long relationships with their current vendors over a few dollars.   During tough economic times, everyone is trying to save money.  However, is it really cost effective to make your decision strictly on price?

The title of this article is “Lowering Printing Expenses Efficiently”.  Efficiently is the key word!  Being efficient with your printed material and promotional items does not necessarily mean making a purchase based strictly on the lowest price.  As we are all in business to make the most money possible, sometimes the overall picture of what we are trying to accomplish is lost.  If a company wanted to get a printed piece done for the cheapest price, it could probably achieve its goal every time.  Is this really our goal?  Are we really being cost effective by taking this approach?  We absolutely are not being cost effective by taking this approach.
 
So how do we lower our print expenses efficiently? 

While some printing companies are not interested in educating clients on purchasing efficiently, other firms are.  Whether an organization is local, national or global, the process of managing commercial printing, promotional products and fulfillment in a centralized location has proven to be successful on many fronts.  Dealing with a print management firm to centralize your printing and promotional procurement process instead of using a job-by-job mentality will ultimately lower costs, increase savings, improve accounting, service, quality and your overall brand.

Partnering with a Print Management Firm to streamline your printing procurement process and leverage their expertise to help you purchase more efficiently eventually results in large savings to the customer.  Here are a few reasons why a Print Management Firm could be a great asset to your company or marketing department.

• Leverage the print management firm’s buying power
• Utilize the print management firm’s expertise to rationalize specifications on certain projects, creating production efficiencies
• Implement the print management firm’s vendor network and pay only one invoice, reducing accounting expenses

If you or your company would like to learn how we can help you streamline your printing procurement process more efficiently please contact us.  We are always happy to help!

East Coast Graphics, Inc.
Thomas Glenn
631.231.9300 xt.11
info@EcoastGraphics.com
www.EcoastGraphics.com