Tag Archives: promotion

Got Slogans?

Dos and Don’ts Got Slogans? By Deborah Jeanne Sergeant The right slogan can propel any item from so-so to sensational.   Do: • Include the client’s company name in the slogan. • Use literary devices such as alliteration, assonance and … Continue reading

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Napkins Get Creative Juices Flowing

While Abraham Lincoln may have written the Gettysburg Address on the back of an envelope, many a moment of inspiration was jotted down on a cocktail napkin. So much so, that Esquire magazine created a promotion asking people to pen … Continue reading

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