A prime example of 1:1 marketing is that it’s personal, it’s attention-getting, and it’s directed specifically to an address or a particular person in mind.

Currently, many marketing campaigns are still developed around “old school saturation mail techniques.” Printing several thousand of a generic, “one message fits all” piece and applying a mailing label or black ink jet personalization on the front to achieve greater postal discounts and keeping the unit price down.

This impersonal approach is compared to going to a singles bar and winking at all the women in hopes of landing a date. It is also the most expensive because it generates the national average response of a mere .005%, which can cost almost $600.00 to generate a prospect, not a sale.

In order to improve your response rates and sales cycles, you have to set your company apart from your competition. You can do this by using digital, on-demand, personalized mailers. In fact, everything you send out should be so personalized that the receiver wants to actually open and read what’s inside. It’s a form of “Show and Sell.”

Remember, every company needs new business development products, and in today’s competitive arena, they must stand out and generate a positive response in the receiver or they won’t come back for more. Remember, it’s not just business, it’s personal!