Backbone - the back of a bound book connecting the two covers; also known as the spine.
Backing Up - printing the reverse side of a sheet already printed on one side.
Backslant - letters that slant the opposite way from italic characters.
Backup - A copy of work or information saved in case the original is lost or damaged.
Balloon - a circle or bubble enclosing copy in an illustration. Used in cartoons.
Banding - Method of packaging printed pieces of paper using rubber or paper bands.
Bank - a lightweight writing paper.
Banner - a large headline or title extending across the full page width.
Base Artwork - artwork requiring additional components such as halftones or line drawings to be added before the reproduction stage.
Baseline - the line on which the bases of capital letters sit.
Basis Weight - the weight in pounds of a ream (500 sheets) of paper cut to a standard size. Commonly used to indicate the thickness of the paper (i.e. 80# cover stock)
Bed - the base on which a form is held when printing by Letterpress.
Bind - To fasten sheets or signatures with wire, thread, glue or by other means.
Bindery - The finishing department of a print shop or firm specializing in finishing printed products.
Binding - the various methods used to secure loose leaves or sections in a book; e.g. saddle stitch, perfect bound.
Bitmap - a digital representation of a picture of object using a grid of pixels or dots.
Black-and-White - originals or reproductions in a single color, as opposed to multi-color.
Black Patch - material used to mask the window area on a negative image of the artwork prior to "stripping in" a halftone.
Blanket - The thick rubber mat on a printing press that transfers ink from the plate to paper.
Blanket Cylinder - the cylinder via which the inked litho plate transfers the image to the paper. The cylinder is covered with a rubber sheet which prevents wear to the litho plate coming into contact with the paper.
Bleed - Allowing a picture or ad to extend beyond the normal margin of a printed page, to the edge of the page.
Blind Emboss - a raised impression made without using ink or foil.
Block In - to sketch in the main areas of an image prior to the design.
Blow Up - an enlargement, most frequently of a graphic image or photograph.
Blueline - Bluelines are inexpensive film proofs used to show content, page layout, folding, and color breaks on one-or two-color orders. Images on blueline proofs appear in shades of blue to the viewer and show extensive detail in contrast, shading, and halftone resolution.
Blurb - a short description or commentary of a book or author on a book jacket.
Board - in traditional paste-up layout, a piece of material on which camera-ready artwork is attached in place. Paper of more than 200gsm.
Body (US) - the main text of the work but not including headlines.
Body Size - the height of the type measured from the top of the tallest ascender to the bottom of the lowest descender. Normally given in points, the standard unit of type size.
Body Type - a typeface used for the main portion of text in a printed piece.
Bold Type - type with a heavier darker appearance. Most typefaces have a bold face.
Bond Paper - a common grade of paper which has a "flat", uncoated finish and high durability.
Book Paper - a general term for coated and uncoated printing papers.
Border - a continuous decorative design or rule surrounding the matter on the page.
Bound Size - The dimensions of a book or folded piece after it has been bound or folded into its finished state.
Box - a section of text marked off by rules or white space and presented separately from the main text and illustrations. Longer boxed sections in magazines are sometimes referred to as sidebars.
Break For Color - Also known as a color break. To separate mechanically or by software the parts to be printed in different colors.
Brightness - in paper, the reflectance or brilliance rating of the paper.
Bristol Board - a fine board made in various qualities for drawing.
Broadside - an original term for work printed on one side of a large sheet of paper.
Bromide - a photographic print made on bromide paper.
Bronzing - an effect produced by dusting wet ink after printing with a metallic powder.
Bulk - Thickness of paper stock in thousandths of an inch or number of pages per inch.
Bulk Pack - Boxing printed product without wrapping or banding.
Bullet - a large dot preceding text to add emphasis.
Burn - Exposing a printing plate to high intensity light or placing an image on a printing plate by light.
Butt - Joining images without overlapping.
Butt Fit - Printed colors that overlap one row of dots so they appear to butt.
- Retail Signs
- Exhibit/Tradeshow Graphics
- Backlit Displays
- Window Graphics
- Floor Decals
- Murals and Backdrops
- Photo Enlargements
- Design Mockups
- Platform Posters
- Interior Transit
- Vehicle/Fleet Graphics
- Vehicle Wraps
- Backlit Displays
- Window Graphics
- Building Wraps
- Bus Sides
- Transit Shelter Displays
- Bench & Receptacle Ads
- Telephone Kiosks
- Floor Decals