ONE-TO-ONE MARKETING SERVICES

One-to-One marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. The term is new; the approach is almost as old as commerce itself. In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions. Another approach, customer segmentation, focuses on customizing marketing components for groups of customers rather than individuals.

Upgrade Your Direct Mail, E-mail And Landing Pages With Personalization

Multi-channel solutions that lift response and evoke faster action. East Coast Graphics offers a full array of innovative direct marketing services that can dramatically increase your response rates, and even prompt faster response, by simply upgrading your direct marketing to highly personalized, relevant messages across print, e-mail and web (personalized web pages or personalized URLs).

Whatever the combination of media you rely on – print, e-mail or web landing pages – East Coast Graphics can upgrade them to generate higher response and evoke faster action. Got data? Do you retain data about your customers such as transaction history? Are you using that data in your direct mail, e-mail and landing pages to create personal and relevant communication and offers? If you answered "no", then you're missing out on the proven power of personalized content.

We understand the dynamics of managing a successful print program and provide the quality, consistency and rapid turn-around times necessary to ensure that your objectives are met. Whatever your needs, East Coast Graphics is the company that can make you look good on paper.

One-to-One Marketing:

• Static, Short Run Printing - high quality, full-color, using up to 3 paper stocks per document in quantities as low as one.
• Version Printing - common design with unique content or language changes for specific audiences or markets.
• Personalized Printing - name and/or address are seamlessly integrated, producing a unique document for each recipient.
• Customized Printing - personalized applications, with images for greater audience relevancy.
• Transactional Printing - content is customized and personalized, with “data-driven” charts and graphs.
• Fully Customized Printing - images, text, graphics and even layouts are unique for each recipient.
• Automated Fulfillment - a highly efficient workflow where the entire print production is automated from request through production.
  

To find out more about our products and services,

CONTACT OUR 1:1 MARKETING COMPANY TODAY

631.231.9300